In 1997 Mr. James’s relationship with TCU began as a student in the Neeley School of Business. He left TCU to pursue a career in the National Football League and other business endeavors. Mr. James returned to TCU in 2011 to further his education and help build the TCU Idea Factory, being instrumental in the success of Dance of the Continents.
Mr. James is a very influential public speaker and has impacted thousands of K-12 students since rejoining TCU through his lectures and workshops. Approximately 1000 teachers have adopted IdeaFactory tools. He continues to work closely with hundreds of student actors who take roles in productions of Dance of the Continents.